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Hayley Rodd | Colliers | Wollongong

Hayley Rodd

B.A., B.Comm, MBA

Head of Marketing

Marketing

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About

Professional Summary

Hayley is an accomplished Marketing and Communications professional with a unique combination of proven skills in delivering strategic frameworks and hands-on experience.

She connects with people and cultivates effective relationships to deliver creative and valuable solutions for her organisation, audience and client. Hayley has honed these skills for more than eight years in the field of marketing and communications and is passionate about building strong brands and delivering and communicating value through creative strategies that guide marketing activities.

Throughout her career within the higher education and commercial property sector, Hayley has developed brands that resonate with her audience, conceptualised and delivered marketing and communication strategies that drive growth, executed inbound marketing solutions to drive prospect conversion and managed events of over 5,000 people.

Accomplishments

  • Leading the University of Wollongong’s Innovation Campus rebrand, from inception through to execution
  • Playing in integral role in launching SmartSpace, a co-working and serviced office space and achieving full occupancy within three months
  • Working with music festival organisers, Yours & Owls to execute events, engaging over 20,000 people across three years
  • Working with a team to achieve full occupancy of the University of Wollongong’s commercial assets
  • Co-founder of the Wollongong Siligong Marketing group, bringing together marketers, students, and entrepreneurs from across the region to learn and collaborate on marketing initiatives

Education

  • Bachelor of Arts, Psychology, University of Wollongong
  • Bachelor of Business, HR & Marketing, University of Wollongong
  • Master of Business Administration (current), Sydney Business School

Memberships & Involvements

  • Australian Marketing Institute
  • Mumbrella – Media and Marketing Institute
  • Junior Chamber International (JCI) Illawarra
  • Siligong Valley Marketing
  • Leadership Illawarra Program (LIP)
  • Property Council of Australia (PCA) Future Directions

Services

Skills

Project Marketing

Service Lines

Research, Flexible Workspace, Residential Sales

Property Type

Industrial, Office, Residential

My Team

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