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Jay Horrell | Colliers | Sydney North

Jay Horrell

B.Comn, MComm

Senior Executive

Office Leasing

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Professional Summary

Client Engagement, Asset Analysis and Leasing Strategy
• Engage with clients to discuss strategic/financial objectives, marketing campaign, asset plan and measures of success
• Advising clients on building refurbishment/upgrade and repositioning strategies to maximise financial outcomes
• Conduct detailed market analysis on existing client portfolios and competing properties to ensure accurate marketing and pricing
• Provide recommendations on target rents and incentive levels based on in-depth, up-to-date market knowledge
• Pre-empt tenant requests for alternative deal structures and provide recommendations on the most appropriate outcome based on detailed financial analysis/modelling

Active Marketing and Tenant Engagement
• Recommend, initiate and manage marketing campaigns
• Liaise with graphic designers and marketing professionals to prepare detailed market engagement strategies
• Manage direct mailout campaigns, conduct follow-up and report feedback for client review and discussion
• Prepare leasing memorandums and drive the process of information gathering, analysis, composition, review, signoff and distribution
• Determine likely tenant profiles/target tenants (by industry group and/or lease expiry date) and prepare direct canvassing/marketing lists
• Engage with tenant advisory firms and other agency/brokers by hosting onsite leasing functions
• Send regular property updates advertising and promoting assigned properties to tenant advisors, brokerage community and end users

Inspections, Negotiations, Recommendations and Documentation
• Qualify tenant enquiries and host inspections actively selling property amenities, features and benefits
• Drive lease negotiations, prepare detailed financial leasing proposals and provide recommendations to clients supported with detailed analysis and benchmarking
• Secure executed leasing proposal, assist with legal briefings and review draft lease documents, providing relevant commercial advice 


Bachelor of Commerce - High Distiniction - University of Sydney

Masters of Commerce - In progress - University of Sydney

Memberships & Involvements

Tour De Pif participant

3 Time Oxfam Trailwalker Completion

Johnny Warren Football Foundation


Service Lines

Office Leasing

Property Type


My Team

Featured News

20 May 2020

Case Study: Leased Community Medical Centre secured for Dexus Development

Michael Lochtenberg and Jay Horrell from the Sydney North Office Leasing team have leased 350sqm to Rockwell Medical Centre at the North Shore Health Hub St Leonards development on behalf of our important client Dexus.
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