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Peta Jacobsen | Colliers | Sydney CBD

Peta Jacobsen

Marketing & Communications Manager

Real Estate Management

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About

Professional Summary

I'm the national marketer for Colliers Real Estate Management service line, working across office, retail, industrial and healthcare and retirement living asset classes. I am the brand guardian for our team of over 350 real estate management experts focused on property, facilities and financial management. With a large, decentralised team, my role is to ensure our experts are leading and innovating with marketing to maximise the value of property for our clients.

I work with our state based teams  to build and improve their brands and ensure they have an optimised content marketing and lead generation strategy across digital and traditional marketing channels, as well as   working closely with Corporate Marketing, Business Development Centre and the PR team to roll-out and drive new marketing initiatives, platforms and tools.

I have close to 20 years of sales and marketing expertise in FMCG, consumer goods, property, automation, working on both agency and client side, working in 3 continents.  My experience includes a 5 year stint  in an ASX-listed consumer goods company  and expanding the marketing team of Hamptons International across the Middle East and North Africa. My experience also spans a number of marketing agencies, covering brand, digital, experiential marketing and events.

Education

Bachelor of Arts (Chinese) / Bachelor of Commerce (Marketing)

Certificate of Direct Marketing (ADMA)

Services

Service Lines

Real Estate Management Services

Property Type

Industrial, Office, Retail

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