Selda MacDonald

My role as Finance & Accounts Administration Manager in the NSW Residential team has provided me with extensive and in depth knowledge of the real estate industry and the financial processes that run in the background of a successful project. My skills in managing our project databases and the accounting side of our project marketing divsion ensures a smooth transaction for our vendors and purchasers.

On a day-to-day basis I will liaise and work closely with our team of sales agents, our marketing team, the Project Directors, purchasers, vendors and solicitors, giving me a holistic view of the entire Residential project marketing process. My team rely on me to provide them with up to date information regarding the status of our projects and related contracts as well as ensuring invoices are generated and paid in a timely manner.

As a Director in the Colliers International Residential team, I am focused on leading the growth and development of the residential sales team through providing diverse and integrated residential property services, enhancing client engagement strategies, cross-selling and fostering service excellence amongst all our clients and customers.

Having worked for some of Colliers International's top clients such as Australand and Stockland, I have been able to bring a wealth of knowledge to the team with regard to what our clients wants and needs are when it comes to their projects.

Working alongside my fellow NSW Directors, we manage a large and diverse team of sales agents, all with skills and expertise across all aspects of residential real estate, providing for a highly talented and successful team. Supported by our experienced marketing team and our valuable back of house administration team, we consistently position our clients for success.

My experience in selling projects ranging from boutique to master-planned communities has seen successful results for various clients and projects including Woolooware Bay(Cronulla Sharkls redevelopment and town centre in Woolooware, The Flour Mill in Summer Hill, West End, Glebe to name a few.

Beginning my residential real estate career just 2 days after completing my Highter School Certificate in 1984, I can confidently say I live and breathe property. I partnered in large successful Double Bay real estate agencies until early 2012.

I joined Colliers International as a Manager, involved in the launch and sale of prime off-the-plan residential apartments throughout Sydney. Working alongside the Project Directors and the sales and marketing teams, our core goal is to achieve successful results for all our clients, both vendors and purchasers alike.

My over 30 years experience in the industry has allowed me to build a personal database of regular purchasers and I have become at trusted and respected advisor for them as well as for our vendor clients. The Colliers International brand and our clients' brands and reputation are of the upmost importance in my day-to-day interactions with potential purchasers, as is my own personal brand. Therefore every transaction and communication is undertaken with the highest level of professionalism and integrity, along with honest and informed advice.

As a Senior Marketing Manager in the NSW Residential team, I work with the Project Directors to successfully list and sell projects through the development and implementation of innovative marketing strategies.

With eight years' experience working across residential property and destination marketing, I have a diverse skill set with extensive experience in strategy, campaign management through direct and digital channels, and further experience in project marketing, business development, customer insights, website and collateral development, event management and public relations.  

I gained international property marketing experience working for a leading property agency in London, where I was responsible for corporate marketing and launching residential projects in the UK and offshore in Asia.

Prior to working in the property industry, I worked for the Hong Kong Tourism Board, where I coordinated projects across trade and consumer marketing and public relations.

My professional knowhow stems from an extensive career in Residential property development, project marketing, site acquisition and property valuation.

I rejoined Colliers International 9 years ago as Managing Director, and since then I have worked to grow my team and our Residential division by more than 300%.

Across the country we have successfully launched and sold over 100 Residential projects, and we have played an instrumental role in every aspect of these successes for our clients.

I have built a team that offers the complete end to end service for our clients and customers alike, from the site aquisition right through to the sale and settlement of every last apartment. 

My 30+ years of experience in real estate, and genuine passion for property has seen me involved across numerous key industry bodies and groups, as well as the establishment of my own thought leading blog, projectagenda.com.au with over 4000 followers from within the industry. 

Prior to my time at Colliers International, I held the position of National Sales and Marketing Manager for Stockland Apartments. During his time I launched and managed a national portfolio of major projects and led a large national sales and marketing team. Prior to this, I started and ran my own successful project marketing company, Realm Project Marketing, for three years specialising in large land estates, housing and apartment projects predominantly in NSW, providing a high level of service that extended beyond the traditional sales appointment.

In my earlier role at Colliers International I was the National Director, Residential Land Marketing, where I established a highly successful division which led to the appointment of our business to project market several major estates in Sydney and Melbourne, which commenced long lasting relationships that our business still maintains today. 

I currently hold the role of Executive Assistant to Peter Chittenden, Managing Director of the Australian Residential Team.  Organisational skills and being proactive and motivated are vital to my role in assisting my Managing Director day-to-day. Supporting the head of one of Colliers International's largest and most profitable divisions requires a high level of confidentiality, good communication skills, and the ability to make decisions on behalf of my Manager in his absence.

Being based in the Sydney CBD office, I also work closely with the NSW Residential team with tasks including:  submissions, presentations, events, fee forecast collation, debtor reporting, diary management, management of the Residential Sharepoint site, assisting with NSW launches and other tasks.

Prior to my role with the Residential team, I was a Team Assistant within the NSW Investment Sales team for 3.5 years where I assisted with:  submissions, Information Memorandums, events, auctions, data entry, client liaison (purchasers and vendors), financial and staff training.

During my tenure at Colliers International I have also been the Sydney CBD Community Care Champion and Social Club Coordinator.

Prior to this, I was a Team Assistant within the NSW Investment Sales team for 3.5 years where I assisted with:  submissions, Information Memorandums, events, auctions, data entry, client liaison (purchasers and vendors), financial and staff training.

Experienced Senior Sales Executive  in the project marketing real estate industry for the past 9 years. Skilled in Negotiation, Apartments, Land Sales, Real Estate Development, and Contract Negotiation. Strong sales professional with a Bachelor of Commerce (B.Com.) focused in Marketing from University of Wollongong.

In Andrew's first year with Colliers International he personally transacted over $100,000,000 in residential off the plan real estate.

With over 35 years' experience in Real Estate, I have become an expert in prestige project marketing and auctions, bringing a wealth of experience, knowledge and integrity to the Colliers International residential team.

I work alongside my fellow Directors to manage and lead the NSW Residential team, overseeing the marketing and sales teams to ensure a high level of service is provided to our vendors and purchasers alike, and that they achieve success through their parnership with Colliers International.

Prior to my current tenure at Colliers, I owned and operated a successful franchise in Neutral Bay for 8 years focusing on auctions and high-end Residential before joining Colliers International for the first time in 1998. In 2007 I joined CBRE Residential Projects and was earmarked to grow the resale business and focus on high-end residential projects before then returning to Colliers International.

During my years in Residential Real Estate, I have been instrumental in some record breaking sales at Milsons Point, Neutral Bay, Potts Point, Abbotsford and most notably set a record in Sydney with the sale of the Hyde Penthouse for $12.5m. I take great pride in providing solid and honest advice to all my clients and building strong relationships with vendors and purchasers, ensuring that I become their main point of contact for all their residential needs.

Combining property valuation expertise and native Mandarin abilities, Zhenni has been particularly successful in connecting with the growing number of top and mid tier Chinese developers who are seeking to expand their portfolio in Australia. Her all rounded knowledge of market fundamentals and active involvement in the Chinese community has provided her with a reputation as a trusted advisor to her clients.

Zhenni has quickly established a strong professional track record having completed a number of transactions over the last five years with a total project value over $400 million. Zhenni is also integral in securing major project marketing opportunities from the Asian market, having successfully originated 6 major project marketing listings (Milsons Point; Pymble; Granville; Rouse Hill, Lindfield and Burwood) with a total end value exceeding $450 million over the same period.

Prior to joining the Residential team, Zhenni worked with Colliers International as an Assistant Valuer in the Valuation and Advisory division. Zhenni assisted with the preparation of valuation reports for corporate and institutional clients including GPT, Westpac, ISPT, and National Australia Bank. Her previous experience in property valuation, feasibility study and analytical skills enhances the teams focus on providing high quality advice and service to a varied client base.  

In addition to her transactional achievements, Zhenni is an enthusiastic promoter of real estate industry market activities with a focus on the Asian and Chinese market. Zhenni successfully organised, raised funds for and hosted the major industry events below:

1. Host of Asian Markets Developer Dinner (2019, 2018, 2017 and 2016)
• 130 attendees (avg.) per event
• $40,000 (approx.) funds raised per event via 10 institutional sponsors
• Chinese corporate attendees included Greenland, Poly, Macrolink, Aqualand and Aoyuan

2. Colliers Residential Seminar on market overview (2019) - "Has the market fog lifted?"
• 100 attendees including CBUS, Poly, Aqualand, and Starryland.
• Colliers partnered with industry leaders including NAB, Domain, Property Council to share their insights on this topical issue
• Special guest speaker - Hon. Morris Iemma (Former Premier NSW)

3. Colliers Residential Seminar on “Are townhouses the answer to Sydney's missing middle housing? ” (2018)
• 100 attendees
• Fully sponsored event
• Colliers partnered with PBD and Urbis to provide developers with an overview of the townhouse developments in the current state

4. Co-host seminar with PwC on “Housing Affordability and Stamp Duty” (2017)
• 120 attendees
• Fully sponsored event
• Colliers partnered with PwC to provide developers and stakeholders with an overview of changes to Stamp Duty and consequential impacts on housing affordability 

My 20 year background in the service and sales industry has provided me with a strong platform in knowing how to service a client. This experience has given me the ability to quickly identify a client's needs and goals and to provide a proven strategy to acheive desired outcomes. My people skills have allowed me to easily develop strong relationships with my clients, whether vendor or purchaser. Working alongside a successful sales team, I am highly focused and goal oriented to ensure my clients achieve the best results in the quickest timeframe.

As  Director in the Residential team, I also work closely with other Directors managing projects and leading by example with regard to the sales team. I have been the lead agent on many of Colliers International's Residential projects and have worked to successfully achieve significant presales in all our off-the-plan developments.

Projects

• Aqualuna, Milsons Point
• The Heysen, Turramurra

I first began my career in the real estate industry working as a Property Manager managing a mixed portfolio of 150 commercial and residential tenancies. My ability to work autonomously and efficiently allowed me to progress quickly to working alongside the Directors at Ray White Bondi Junction, assisting with the management of the office and their sales, following on then to an Executive Assistant role at Laing+Simmons Double Bay, selling and managing properties for clients in the prestige market.

Having worked in Australia's most prestigious real estate market assisting 2012 REINSW Agent of the Year, D'Leanne Lewis at Laing+Simmons Double Bay, and being awarded for my efforts during this time by receiving an Outstanding Personal Assistant Gold Award in the Laing+Simmons Network and being award for my Outstanding Customer Service was a significant stepping stone to my entry into Colliers International as part of the NSW Residential team.

My past roles have given me a breadth of experience ranging from commercial leasing and management, residential sales, leasing and managment, and off-the-plan marketing. My expertise in analytical knowledge, pricing models and demographic profiles has enabled me to go above and beyond in efficiently servicing both Colliers International's clients as well as our internal business, making me a valuable member of the Residential team working closely with our Directors to pitch and win business as well as provide continuous support and market advice.

My strong relationships with my clients provides them with a sense of trust and peace of mind when it comes to their property. Working in the Sydney real estate industry for over 15 years after commencing my real estate career in Cape Town, I have become a specialist in the prestigious Northern CBD and Harbour Foreshore area. My detailed knowledge of premier residential buildings and properties, in addition to my focus on reliable and efficient communication with my clients at all times, plays an important part in achieving a successful outcome whether my client is a vendor or purchaser.

Having a strong understanding of both local and investor markets combined with my experience with high profile vendors makes me an integral part of the continually growing Colliers International Residential team. My breadth of expertise crosses over off-the-plan apartment sales, resales and general agency which covers mostly high-end / prestigious residential properties, showing my versatility across the residential market.

I joined PRDnationwide in 2005 with a focus on accounting for Project Marketing. Shortly after, Colliers International purchased PRD and I transferred to Sydney to join Corporate Finance. My focus since then has been around supporting the Managing Directors on the decision making and planning capability of their product lines. In 2016 I joined the Residential Team as the National Finance Director. My specialities include;

• EBITDA modelling;
• pricing and tenders;
• acquisitions and management of subsidiaries and joint ventures;
• process improvement;
• restructuring;
• remuneration structuring;
• project management;
• scenario planning and stress testing;
• budgeting and forecasting; and
• people management.

Specialising  in Residential Project Marketing, Blake works with the NSW Residential Directors, pitching, listing and managing projects, and the sales team, to ensure the best possible outcomes for our developer clients. Providing regular market commentary and advice regarding design, mix and pricing of their projects. My clients rely on his solid research and market knowledge to assist them in making the best decisions for the success of their project.

He works closely with various teams including project marketing, development site sales, land marketing and general agency to win and retain clients. In addition to the residential project marketing business, Blake  works collaboratively with other teams within Colliers International including capital markets, retail and commercial to provide high-level advice regarding their clients' property to service their requirements across all phases of their current and future developments.

Blake currently works as a Director for the NSW Residential Project Marketing business within Colliers International. Within this role he works  closely with the  Managing Director, Peter Chittenden, across all new residential project marketing opportunities both locally in Sydney and nationally. For our clients, we seek to service their requirements across all phases of their current and future developments.

He also works alongside the other NSW Residential Directors, pitching, listing, and managing projects and the sales team to ensure the best possible outcomes for our developer clients. Providing regular market commentary and advice regarding design, mix and pricing of their projects, my clients rely on my solid research and market knowledge to assist them in making the best decisions for the success of their project.

Recent successful projects that Blake has  co-managed include Wonderland and Duo at Central Park for Frasers Property, Twenty95 in Manly for Grocon, and Aqualuna in Milsons Point for Zone Q as well as Newmarket in Randwick for Cbus.
 

Nelson joins Colliers International after working in the exclusive Eastern Suburbs of Sydney for the past sixteen years. He has developed a unique insight into the executive retail market through his previous experience working for Century 21 in Randwick and Coogee where he has garnered the highest awards for his achievements in sales, ranked in the top 2% nationally for the last 3 years.

As a highly regarded professional within the industry he has amassed a large database of clients who continually return to him when buying or selling their property.

In an ever-changing market, Nelson’s open and direct communication will ensure you are kept up to date with what is happening with the sales campaign and will work tirelessly to negotiate the highest price possible for your property. 

Whether you are selling a luxury one bedroom apartment, a large family home or a block of units, you can be assured of Nelson's expertise, professionalism and personal service.

As a highly motivated Sales Executive at Colliers International, I have been selling off-the-plan residential apartments for over 8 years, and working with clients to build their personal property investment portfolios with a special focus on foreign investors, especially those from China.

Specialise in selling high-end properties and dealing with high-net-worth Asian clients, the strong relationships I form with my clients provides them with trust and confidence in my knowledge of Sydney's residential market and in my advice to ensure they are positioned for success.

I commenced my career in the property industry in 2007 and have worked for a number of well-known organisations including Property Investors Alliance, The Professionals, and Australia's largest developer - Meriton Group. Joining Colliers International, I have been able to bring to the team my experience and expertise in both selling off-the-plan apartments as well as personal residential investing.

My passion for real estate has led me to constantly learn and explore the market, keeping up to date with all the latest trends and changes in the industry, expanding my knowledge to then provide the best advice to our vendors and purchasers.

With 6 years experience in Residential Project Marketing Daniels experience ranges from creative & CGI design, media planning through to integrated marketing campaign management. As part of the NSW Residential Project Marketing team Daniel is responsible for lead generation activities to drive sales success across the NSW Residential business. 

Current Projects & Initatives:

BOND Bondi Junction, West End Glebe, Montaine Residences by Sunland Group, Ryde Garden, North Ryde; Arkadia, Alexandria; Carmine, Lindfield; Cascade Gardens, Pymble;  The First Home Buyers Guide 2019 & 2020