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Selda MacDonald | Colliers | Sydney CBD

Selda MacDonald

Director | Project Marketing


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Professional Summary

As a Director of Residential Project Marketing at Colliers International, Selda’s role is to fundamentally work side by side with our clients in order to seek opportunities and develop strategies to accelerate their success. 

Selda provides critical advice to developers, including market insights, trends, gap analysis, development advice including product mix & size, design recommendations providing valuable advice around the saleability & liveability of a product, analysis on target buyers, pricing and much more.  Selda is involved in presenting to developers, listing projects, drafting, implementing and executing robust sales and marketing strategies and managing projects from initial conception, launch right through to marketing the last apartment. She is responsible for managing the project day-to-day and manages the sales team involved in order to ensure the best possible outcomes for her developer clients in order to add value, increase their overall GR and enhance their brand. 

With over 26 years of experience in the Real Estate industry, Selda regularly provides market commentary and is the go-to professional for all her clients. Selda’s clients rely on her proven industry expertise and solid understanding of the ever-changing landscape of the property market to ensure the success of their projects.


  • Atrium – Liverpool
  • Aqualuna - Milsons Point
  • Barangaroo – Sydney CBD
  • Bellevue Residences – Norwest
  • Bridgehill Residences– Milsons Point
  • Cliff Street Residences - Lavender Bay
  • Duo – Central Park
  • Edgewood Shores – Cabarita
  • Encore Apartments – Elizabeth Bay
  • Figtree Pocket – Randwick
  • Harold Park - Glebe
  • Ikon Apartments – Potts Point
  • Montage Residences – Double Bay
  • Newington Olympic Village – Homebush
  • Pottinger Street Terraces - Walsh Bay
  • Strathaven – North Strathfield
  • The Embassy Apartments – St Leonards
  • The Heysen – Turramurra
  • The Landmark – St Leonards
  • The Macquarie Apartments – Sydney CBD
  • The Union Residences – Balmain
  • Twenty95 – Manly
  • Newmarket Residences – Randwick
  • Walsh Bay Pier 6/7 – Sydney CBD
  • Wonderland – Central Park
  • 118 Burwood – Burwood


Licensed Real Estate Agent



Development Sites, Project Marketing

Service Lines

Project Management, Residential Sales

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