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Selda MacDonald | Colliers | Sydney CBD

Selda MacDonald

Sales Director, Project Marketing

Residential

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About

Professional Summary

As a Director of Residential Project Marketing at Colliers International, Selda’s role is to fundamentally work side by side with our developer clients in order to seek opportunities and develop and implement strategies to accelerate their success with regards to residential property. Her knowledge and expertise in the project marketing arena is unparalleled coupled with her sales experience and capabilities, Selda provides a unique skill set and insights advising our valued clients.  With recent personal notable sales including “The Penthouse at 111 Castlereagh St, Sydney selling for $35,000,000 and the two “Sub-Penthouses” selling for $19,500,000 and $18,000,000 respectively.

Selda provides critical advice to developers, including market insights, trends, gap analysis, development advice including product mix, size, design recommendations providing valuable advice around the saleability & liveability of a product, target buyers an pricing. In addition to this, Selda also directly sells off-the-plan properties thus providing a full circle service for our valued clients.

Selda is involved in presenting to developers, listing projects, drafting, implementing and executing robust sales and marketing strategies, managing projects from initial conception, launch right through to marketing the last apartment. Selda also has a hands on approach as she is also involved in sales.  This dual role allows her to be fully immersed within her projects. She is responsible for managing the project day-to-day ensuring the best possible outcomes with increasing clients overall GR and enhancing their brand a top priority. 

With over 27 years of experience in the Real Estate industry, and more specifically with off-the-plan project marketing,  Selda’s clients rely on her proven industry expertise of the ever-changing landscape of the property market to provide market commentary as their trusted advisor and ensure the success of their projects.

Accomplishments

  • Atrium – Liverpool
  • Aqualuna - Milsons Point
  • Barangaroo – Sydney CBD
  • Bellevue Residences – Norwest
  • Bridgehill Residences– Milsons Point
  • Cliff Street Residences - Lavender Bay
  • Duo – Central Park
  • Edgewood Shores – Cabarita
  • Encore Apartments – Elizabeth Bay
  • Figtree Pocket – Randwick
  • Harold Park - Glebe
  • Ikon Apartments – Potts Point
  • Montage Residences – Double Bay
  • Newington Olympic Village – Homebush
  • Pottinger Street Terraces - Walsh Bay
  • Strathaven – North Strathfield
  • The Bond - Bondi Junction
  • The Embassy Apartments – St Leonards
  • The Heysen – Turramurra
  • The Landmark – St Leonards
  • The Macquarie Apartments – Sydney CBD
  • The Union Residences – Balmain
  • Twenty95 – Manly
  • Newmarket Residences – Randwick
  • Walsh Bay Pier 6/7 – Sydney CBD
  • Wonderland – Central Park
  • 118 Burwood – Burwood
  • 111 Castlereagh - Sydney CBD 

Education

Licensed Real Estate Agent

Services

Skills

Development Sites, Project Marketing

Service Lines

Project Management, Residential Sales

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