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Colliers Residential Melbourne team launch Shanghai showroom amidst global pandemic

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Collection by Colliers Shanghai, taking Melbourne’s premier residential projects directly to buyers in China. 

Colliers Residential’s project marketing business in Melbourne, led by Tim Storey and Brett Griffith, are again innovating with the launch of the latest Collection by Colliers showroom in Shanghai.

This industry-leading initiative represents another evolution in project marketing by the Colliers Residential team, who have pioneered this concept with international buyers since the 1990s.

Now, with international travel hampered due to Covid-19 and demand for prime apartments in Melbourne remaining strong with international buyers, the ability to showcase Melbourne’s premier residential projects in China has become increasingly important.

Tim Storey, Colliers Managing Director of Residential Melbourne estimates approximately 50% of buyers in many recently completed landmark towers in the Melbourne CBD were from China.

“We really began to see the acceleration of the Chinese buyer market in response to the wave of new generation super towers that emerged in 2014 – 2018 such as Aurora and Premier Tower,” he said. “We’ve seen a slow down from its peak in 2016, caused by several factors including introduction of foreign taxes and more recently the Covid-19 pandemic which has also restricted access for foreign buyers into Australia.” 

“In addition, there has not been one significant CBD project hitting the market since Aspire Melbourne launched in 2018, so new buying opportunities have been effectively switched off.”

“Despite this, and to the surprise of many, enquiry demand from China is still strong, and it will continue to be because buyers continue to experience strong local economic circumstances and Melbourne retains its strong reputation and appeal.”

To meet current challenges, Colliers’ Melbourne Residential team will now be able to permanently showcase its landmark projects to Chinese buyers by bridging the physical gap with a brand-new, two-level Collection by Colliers showroom at Richgate Plaza, Xin Tian Di in central Shanghai.

The vision has been quickly endorsed and encouraged by Colliers’ developer clients. Collection by Colliers opened its doors in Shanghai with the support and presence of valued local and international clients including R.Corporation, ICD Property, Fragrance Group and SP Setia.

For more information, contact Tim Storey, Managing Director Residential Melbourne on 0412 612 170.


Related Experts

Tim Storey

Managing Director, Victoria | Residential

Melbourne CBD (Residential)

Tim launched PRDnationwide in Victoria in 1999, a market-leading residential property business. In 2006, the business was acquired and merge to become Colliers Residential Victoria in partnership with fellow Director Brett Griffith.

In his role as Managing Director over the past two decades, Tim has developed an unmatched level of knowledge and experience, enabling him to build the most successful and highest performing team in the residential sector.

Tim is dedicated to delivering industry-leading service and solutions across Build-to-sell (Project Marketing), Build-to-rent, Development Site Sales, Research and Strategic Advisory.

Under Tim’s leadership, the business has represented hundreds of large private companies, publicly listed companies, government departments and institutions.

Tim is responsible for driving more than $20billion worth of apartment sales, he has guided his team with their involvement in more than 70% of the major build-to-rent transactions in the state and built Victoria’s leading Development Sites team.

Tim’s staff recognise him as a forward-thinking leader, who has created a stable and supportive culture where all team members are recognised for their contribution.

“I am proud of the business we have built, the relationships we have forged and the team we have grown over the past 20-odd years. I look forward to maintaining our market-leading position and continuing to set the standard for the industry”– Tim Storey

About Colliers Residential Victoria

For over 20 years, Colliers Residential Victoria has been a leading force within the residential property industry, offering clients access to global networks and an unrivalled level of experience and knowledge. With expertise spanning Build-to-sell (Project Marketing), Build-to-rent, Development Site Sales, Research and Strategic Advisory, the business has been involved in Melbourne’s largest, most defining projects. Colliers Residential Victoria has represented hundreds of developer clients, sold more than $20billion worth of apartments, helped pioneer the Build-to-rent sector and maintained the number 1 position in the Development Sites market with more than 30% market share.

View expert

Brett Griffith

Director | Residential

Melbourne CBD (Residential)

Brett commenced with Colliers in 1998, before joining forces with Managing Director Tim Storey in 2006 to build the market-leading Colliers Residential Victoria business.

As a Director of the business for the past 23 years, Brett has worked across all aspects of residential property including Build-to-sell (Project Marketing), Build-to-rent, Development Sites, Research and Strategic Advisory.

He has established a long list of loyal developer clients who continue to rely on his strategic advice and expertise, including Cbus Property, CEL Australian, LAS Group, ICD Property, 3L Alliance, Riverlee and many more.

During Brett’s time as Director and under his leadership, the business has sold more than $20billion worth of apartments, been involved in more than 70% of the major build-to-rent transactions in the state and established Victoria’s leading Development Sites team.

Brett’s is known as an encouraging and supportive leader, who brings out the best in his team and delivers exceptional results for his clients under all market conditions.

“As a leader within the business, it is incredibly satisfying to see how far we have come in the last 20 years. We have always been focused on delivering nothing but the best for our clients and the strong relationships we have built are testament to that unwavering focus.” – Brett Griffith

About Colliers Residential Victoria

For over 20 years, Colliers Residential Victoria has been a leading force within the residential property industry, offering clients access to global networks and an unrivalled level of experience and knowledge. With expertise spanning Build-to-sell & Project Marketing, Build-to-rent, Development Site Sales, Research and Strategic Advisory, the business has been involved in Melbourne’s largest, most defining projects. Colliers Residential Victoria has represented hundreds of developer clients, sold more than $20billion worth of apartments, helped pioneer the Build-to-rent sector and maintained the number 1 position in the Development Sites market with more than 30% market share.

View expert