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Case Study Industrial: Exit 54 Business Park, Coomera

Exit 54 Business Park Coomera  HERO

Maximising the potential of property to drive exceptional results for our valued client.

Challenge

Our Colliers Industrial experts Daniel Coburn and Marlon Crawford were appointed on the sale of Exit 54 Business Park, Coomera. Owned by key client, Empirica Developments the estate comprises of a 7-lot land sub-division with sizes ranging from 2,026m² to 4,232m². The task was to sell all 7 lots prior to project completion. Colliers also sold the master lot for $6 million in 2016 which included the Shell Travel Centre, that was sold for $20m in 2018.

Strategy

  • Our experts put together a complete marketing strategy that ensured key enquiry was captured throughout the campaign.
  • The comprehensive strategy included a mix of digitally led and offline marketing components to maximise exposure in the marketplace.
  • An inclusion on Colliers’ exclusive Industrial Solutions platform complimented the campaign’s web listings and ensured maximum digital presence.

Results

  • Our team invested in relationships and our strong expertise in the market to deliver a favourable outcome for our client.
  • We were successful in selling all 7 lots prior to project completion, with combined sales of $11 million.
  • Our experts used professionalism and resilience throughout the process to do what is right for the client, maximise the potential of their property and drive exceptional results.
Testimonial

“I would like to take this opportunity to thank you both for your efforts on the successful sales and marketing campaign of the Exit 54 Business Park, Coomera. The marketing strategy implemented and targeted approach that was adopted resulted in all 7 lots being sold and unconditional prior to project completion. Empirica Developments strongly recommend your professional services to other property owners given your strong market knowledge and professional work ethic. It was a pleasure working on this project with you both.”

Nick Volk
Director
Empirica Developments


Related Experts

Daniel Coburn

Director | Industrial

Gold Coast

As the leader of the industrial division of Colliers International on the Gold Coast, Daniel is committed delivering first class service and results for our valued clients.

Daniel's industrial property career started in 2006, and during this time he has worked with a wide-range of clientele, including national/global corporations, private and institutional developers, receivers and managers, local and state government departments, high net-worth investors, and local businesses.

Daniel has negotiated over $250 million in sales and more than 200,000m² in leasing of various industrial assets, including englobo land, serviced land, freehold buildings, business parks and strata-titled units.

Perseverance, consistency and efficiency are values Daniel adds to each transaction, accelerating his clients’ success.

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Marlon Crawford

Associate Director | Industrial

Gold Coast

A graduate from The Southport School, Marlon Crawford is Associate Director of the industrial division for Colliers on the Gold Coast.

He services all industrial assets (both selling and leasing) ranging from; land sub-divisions, freestanding buildings and strata-titled warehouses. In addition to this, Marlon also specialises in showroom leases and mixed-use site sales.  

Marlon has also been involved in several successful commercial property projects, with key clients that he continually does business with.

In 2018, the Gold Coast office was recognised as The REIQ 2018 Queensland Commercial Agency of the Year, a prestigious award from the Real Estate Institute of Queensland.

To date, Marlon has personally negotiated over $115 million worth of commercial property and negotiated over $13  million worth of leasing value per annum.

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