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Post COVID-19 - How Might Property Marketing Respond

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As we start to see early and welcome signs of easing restrictions, including social contact, associated with COVID-19, our thoughts are naturally focused on what our world might look like after this health, economic and social emergency is contained.

One area that will be impacted is how property marketing is done. Residential property markets may well evolve in terms of demand, supply, prices, location, infrastructure and a myriad of other considerations.

As a society we will continue to develop, buy and sell property as we have done so for hundreds of years. However, how we do that, how we engage a post-corona market, how we communicate appears set to change.

What buyers do and do not value may well change, how much they can or are willing to pay, both as buyers and renting and where they wish to live may also be impacted. How will sentiment impact, will buyers be more driven by finance than ever before or will the ‘emotional-shock’ of recent events have a greater influence? Perhaps social structures will look very different, more connected!

During the next few weeks I’ll not publish my traditional content so that I can concentrate my time to consider and then discuss where marketing for our industry might head in the future.

My plan is to publish a White-Paper on Post-corona Property Marketing in June. In the meantime, stay safe as we all navigate these changing times.


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Peter Chittenden

Managing Director | Residential

Residential

Sydney CBD

My professional knowhow stems from an extensive career in Residential property development, project marketing, site acquisition and property valuation.

I rejoined Colliers International 11 years ago as Managing Director, and since then I have worked to grow my team and our Residential division by more than 300%.

Across the country we have successfully launched and sold over 100 Residential projects, and we have played an instrumental role in every aspect of these successes for our clients.

I have built a team that offers the complete end to end service for our clients and customers alike, from the site aquisition right through to the sale and settlement of every last apartment. 

My 30+ years of experience in real estate, and genuine passion for property has seen me involved across numerous key industry bodies and groups, as well as the establishment of my own thought leading blog, projectagenda.com.au with over 4000 followers from within the industry. 

Prior to my time at Colliers International, I held the position of National Sales and Marketing Manager for Stockland Apartments. During his time I launched and managed a national portfolio of major projects and led a large national sales and marketing team. Prior to this, I started and ran my own successful project marketing company, Realm Project Marketing, for three years specialising in large land estates, housing and apartment projects predominantly in NSW, providing a high level of service that extended beyond the traditional sales appointment.

In my earlier role at Colliers International I was the National Director, Residential Land Marketing, where I established a highly successful division which led to the appointment of our business to project market several major estates in Sydney and Melbourne, which commenced long lasting relationships that our business still maintains today. 

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