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Case Study Hotels: Kingfisher Bay Resort Group

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Engagement

Colliers was engaged by the Japanese owner of the iconic Kingfisher Bay Resort Group and associated tourist businesses on Fraser Island.

Background

This complex offering incorporated two resorts and associated restaurant and conference facilities, a bus touring business with a fleet of 25 vehicles, a shipping barge business, retail shops and development land. In marketing the Group, we needed to convey to purchasers that the value was more than just a capitalisation of the going concern businesses, but also the future development potential on one of Australia’s premier tourist destinations and the chance to own a development that would never again be replicated in such a key location.

Challenges

We canvassed a very wide range of investors, including private equity groups, fund management organisations with a hospitality bent, domestic and international high net wealth investors, developers and family offices. Each group had a specific reason for acquiring the assets, but we needed to ensure they fully understood the full extent of the offering beyond just their focal point.

Outcome

Through our campaign which combined digital, press and database marketing, we generated over 90 enquiries which resulted in twelve bids at the close of the Expression of Interest. We ultimately sold the Group to the Sealink Group, who valued the vertical integration which Kingfisher offered to their existing business.


Related Experts

Gus Moors

Head of Hotels | Australia

Sydney

Having joined Colliers in early 2014, I have subsequently sold over $180 million of hotel assets across Victoria and NSW, including the largest hotel transaction in Victoria since 2008, being Bell City Preston for $143 million.

Prior to joining Colliers, I was Director of Asset Management for Tourism Asset Holdings Limited (TAHL), Australia's largest hotel owner and responsible for selling down this portfolio totalling over $1.5 billion.

Before TAHL, I was with Jones Lang LaSalle Hotels for 7 years, as Head of Asset Management and Chief Operating Officer for the Hotels group across Asia Pacific.

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