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Case Study Agribusiness: “Kriedemann Farms”, Queensland

Kriedemann Farms Hero


Geographic Constraints was the main challenge challenge regarding acid sulphate soils with noticeable yield decline. Security guards at every inspection and all farm work was overseen due to threats made and trespassing by old land owner. Large cultivation and replanting costs for sugar cane crop which in turn consequented in time constraints for sugar planting period. Effect of flood damage apparent on all properties and the immediate area. Up to 25% of the land being marketed was non- productive.


Recommended a two simultaneous tenders campaign with a set campaign date and bidder requirements.

Extensive advertising campaign offering properties for sale individually and still had 2 bidders bidding on both assets.

Targeted buyers across the region for properties as well as via Colliers Agribusiness network.

Colliers Agribusiness managed the whole campaign process, including preparation of all marketing proofs and property related reports and material for client approval.


Colliers Agribusiness managed the ensuing tender offers and complex negotiation process between the vendor and a number of purchasers, which resulted in offers being accepted.

  • 1400 Engagements per week
  • 8 compliant tenders and cleared deposits
  • 1 Institutional sugar bidder
  • Predominantly local interest pushing Institutions
  • All properties sold directly by original tenders
  • Post tender negotiation extracted additional $40,000 in value to the Receivers & Managerial tenders 

Related Experts

Rawdon Briggs

Head of Agribusiness, Transaction Services


Rawdon is a direct and to the point communicator that focuses on clients long term outcomes and objectives. Rawdon  is a 5th generation rural land owner in Central QLD, well  known as an Agribuiness Broker  who follows through on what he says. A regarded negotiator that is versatile,  adaptive and outcome driven.

Rawdon is a focused specialist within Beef, Cotton, Horticulture & Grain commodity disciplines of agricultural that are either corporate farmers and traditional farming family owners or operators.

Colliers has enabled Rawdon to partner with some of Colliers finest people & platforms to ensure the clients brief is delivered from preparation to settlement for any asset Sale, Lease or J.V.

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