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Case Study Agribusiness: “La Belle Downs & Welltree Station” Northern Territory

La Belle Hero


No substantial rural property had sold in the Northern Territory for four years. Reputation for having large Mimosa Pigra infestation and severe lack of repair and maintenance performed on fencing, plant and equipment. Strong pull back in the sole market for far northern cattle producing properties in the Northern Territory; the Indonesian Crisis. High annual rainfall in region limits the use of productive floodplain country for a number of months a year. Public road bordering the north of the properties creating fire and theft issues.


Recommended a Registration of Interest campaign followed by a tender process with a set campaign completion date and bidder requirements.

Extensive advertising campaign offering properties for sale.

Targeted buyers across a broad demographic and geographic for properties as well as via Colliers Agribusiness network.

Colliers Agribusiness managed the whole campaign process, including preparation of all marketing proofs and property related reports and material for client approval.


Colliers Agribusiness managed the ensuing tender offers and complex negotiation process between the vendor and a number of purchasers, which resulted in offers being accepted.

  • 33 enquiries
  • 4 compliant tenders and cleared deposits
  • A good mix of both domestic and offshore buyers, with interest varying from owner occupier to passive investors
  • Properties sold directly by tenders.


Related Experts

Rawdon Briggs

Head of Agribusiness, Transaction Services


Rawdon is a direct and to the point communicator that focuses on clients long term outcomes and objectives. Rawdon  is a 5th generation rural land owner in Central QLD, well  known as an Agribuiness Broker  who follows through on what he says. A regarded negotiator that is versatile,  adaptive and outcome driven.

Rawdon is a focused specialist within Beef, Cotton, Horticulture & Grain commodity disciplines of agricultural that are either corporate farmers and traditional farming family owners or operators.

Colliers has enabled Rawdon to partner with some of Colliers finest people & platforms to ensure the clients brief is delivered from preparation to settlement for any asset Sale, Lease or J.V.

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