Securing the right occupiers for upcoming vacancies in ParkWest Industrial Estate, Derrimut
Challenge
Our Colliers industrial experts Nick Saunders and Hugh Gilbert were appointed for the leasing of ParkWest Industrial Estate in Melbourne’s West. Owned by key client Charter Hall, the estate comprises a total of 17 modern warehouse buildings of flexible tenancies between 3,000 – 30,000sqm available for lease. Our challenge was to secure prospective tenants for numerous pending vacancies in a competitive market.
Strategy
We put together a comprehensive marketing strategy designed to capture the interest from two key occupier groups: 3PL businesses and occupiers with pending lease expiries. We targeted each group differently, utilizing our best-in-market data to showcase the limited opportunities for occupiers seeking a new facility.
Our marketing campaign was digitally-led including listing on Colliers’ exclusive platform Industrial Solutions, as well as a large signage presence to ensure the surrounding occupiers were aware of the opportunity. This market-wide strategy combined with our extensive, unmatched data ensured we were able to target the right occupiers.
ParkWest Industrial Estate is already anchored by national brands including DHL, Linfox, Caroma and John Deere, and our strategy was designed to uncover multiple occupiers for the available space.
Results
We were successful in securing three multinational companies to lease the vacancies by matching the right facility to each occupier based on Charter Hall’s desired terms. Each building was selected to suit the occupier’s particular business needs and we were able to help the occupiers see what could be for their next facility. We secured these occupiers on long tenures, strong rents and minimal downtime to the immense satisfaction of our client Charter Hall.
Our experts maximise the potential of property to accelerate the success of our clients and our people. We are enterprising in our approach to exceed expectations and we collaborated with our clients to drive exceptional results.
Testimonial
"Colliers introduced three new multinational companies to Charter Hall’s Victorian portfolio, securing strong rents and long tenures for each, whilst mitigating pending vacancies. We look forward to building long-term relationships with these new tenant customers across our national portfolio.”
Nick Lidonnici
Regional Portfolio Manager
Charter Hall
