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Case Study Agribusiness: Peacefield Poultry



The Colliers Agribusiness transactions partnered with our client to publicly market for sale by expressions of interest ‘Peacefield Poultry’, a premium SEQ Poultry Portfolio, consisting of two high-quality agribusiness investments with highly-experienced management teams, instant cashflow, and regional council approved expansion potential.

Peacefield Poultry directors received multiple offers to purchase from existing corporate poultry operators. The shareholders decision was made after Simon Beirne approached one of the directors about our teams capability via Jesse Manuel’s desk, which resulted in providing a marketing submission that leveraged our vast experience in handling poultry assets nationally.


The strategy was to aimed at alignment of timelines for corporate, private, and new entrants to these state-of-the-art poultry assets in two locations in South East Queensland.

This was done through comprehensive data set built inside Ansarada and conducting a single timeline national marketing campaign with deadline date expressions of interest campaign conducted over two rounds to increase competitive tensions amongst bidders constantly.


High profile campaigns are generally not seen in the poultry sector however, the campaign produced 72 interested parties originating from both Queensland and interstate.

We received moderate expressions of interest to purchase for all in one line or individual assets. Four groups were placed into round two (shortlisted parties), with the final results exceeding the clients earlier off market offers by 14%.


“Peacefield Poultry are large contract grower of commercial poultry for Inghams and we were looking to divest our entire portfolio which is responsible for growing approximately 4 million birds per year.

We partnered with Colliers to execute a 2-stage Expressions of Interest process which created significant competitive tension, resulting in strong bids above initial interest. Colliers Agribusiness demonstrated tremendous skill in maximising the price whilst minimising the contract terms. We had high expectations and we were delighted that Colliers outperformed them”

Justin Goddard & Robert McDonald
Peacefield Poultry Pty Ltd

Related Experts

Rawdon Briggs

Head of Agribusiness, Transaction Services


Rawdon is a direct and to the point communicator that focuses on clients long term outcomes and objectives. Rawdon  is a 5th generation rural land owner in Central QLD, well  known as an Agribuiness Broker  who follows through on what he says. A regarded negotiator that is versatile,  adaptive and outcome driven.

Rawdon is a focused specialist within Beef, Cotton, Horticulture & Grain commodity disciplines of agricultural that are either corporate farmers and traditional farming family owners or operators.

Colliers has enabled Rawdon to partner with some of Colliers finest people & platforms to ensure the clients brief is delivered from preparation to settlement for any asset Sale, Lease or J.V.

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Simon Beirne

State Chief Executive | Queensland


As the State Chief Executive of Queensland, Simon's responsibilities include overall supervision of the Queensland business comprising of 6 offices and over 300 staff.   Simon also sits on the Australian  Naional Executive Board.  

Simon has been with Colliers for 25 years and is proud of the  great culture of colloboration and knowledge sharing that delivers exceptional outcomes for our clients.   Simon is heavily involved and has an excellent reputation in the Capital Markets area and has formed strong relationships with major investors and institutions both domestically and internationally.  

During Simon's time with Colliers, he has completed mutliple transactions in the Industrial/Logistics asset class, settling over $10.1 billion in his career to date, and leasing over 650,000m².   He has been responsible for some of the largest transactions in Queensland over the past 25 years.

Simon has over 30 years’ experience in the real estate industry and the agency having previously worked for Primac Elders as an auctioneer prior to joining Colliers International in 1998.

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Jesse Manuel

National Director


Jesse is a registered Land Sales Representative with 17 years’ experience in representing private family, corporate, institutional and Government clients in the divestment and acquisition of medium to large scale agricultural property assets, ensuring that financial outcomes for clients are maximised.

Jesse has gained a broad knowledge of various types of land tenure including freehold and crown leasehold (including pastoral and perpetual leases) in all states of Australia and the Northern Territory.

Significant experience in negotiating complex property transactions for pastoral and grazing properties, horticulture properties, plantation forestry, intensive animal keeping, aquaculture, rural infrastructure assets and other specialised agricultural property assets and portfolios.

Jesse has an extensive national network of rural and property industry participants that include landowners, corporate companies, investors, service providers and state and federal Government agencies.

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