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Case Study Strategic Advisory: Sydney Olympic Park Authority

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The timing of the report coincided with the COVID-19 pandemic which has influenced and accelerated market trends including Work from Home (WFH), online shopping, satellite offices and shared facilities. This coloured our perspective and analysis of each market and the potential uses identified for Sydney Olympic Park.

Our Commercial Analysis and Master Plan Review was approached in three stages, commencing with understanding the current development landscape and market for each proposed use including retail, commercial, residential, short term accommodation and leisure and recreational.

Our approach proceeded to drill down into the Master Plan, tying in our knowledge of the market to assess the viability of the proposed developments.

Following our market analysis and Master Plan review, we conducted market sounding with Olympic Park stakeholders to gauge insights into the major drivers of stakeholder investment into the precinct, impediments, constraints and limitations as well as opportunities to meaningfully activate the precinct in line with the Master Plan. 

We produced a detailed report providing structured advice including key recommendations, stakeholder feedback and opportunities to unlock value for SOPA.

“Neil Murray, Rebecca Ngan and George Marton provided SOPA a Commercial Analysis and Master Plan Review of Sydney Olympic Park. The team delivered an outstanding, comprehensive report detailing real, practical and actionable advice. As part of the project, the team sought consultation and feedback from broader Olympic Park stakeholders and took this into consideration when delivering final recommendations. SOPA would recommend Colliers Strategic Advisory as leading real estate advisors.”

Sam Romaniuk 
Sydney Olympic Park Authority

Related Experts

Neil Murray

Head of Strategic Advisory | Valuation & Advisory Services


I joined Colliers in 2018 as Head of Strategic Advisory. I am dedicated to leading the national team of multi-disciplinary experts to tailor strategic advisory services, across all market sectors and asset classes, to our client’s needs.

I have demonstrated success across a diverse range of property services including: strategy development, high stakes negotiation, change management, transaction management, asset management, leasing, operations, corporate real estate, funds management and development management in all market sectors.

As an established senior property professional and knowledge manager, with 25+ years’ industry experience, I possess strong interpersonal and business relationship management skills which are key to understanding client’s unique business requirements and the complex challenges explicit to the project lifecycle.

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George Marton

Director | Strategic Advisory


My early career was in Banking and later in trading with a Japanese Trading House where I imported equipment, established distributorships as well as providied financing for importers of our products. My entry into property was through the funding of real estate development projects with the Japanese Trading Houses and General Contractors. In this role I became the financial project manager and asset manager of over 40 commercial, retail, industrial and residential projects throughout Australia.

This opened the opportunities for development management, portfolio management, project marketing, feasibility studies and strategic analysis and in  conjunction with my business partner we established a property consultancy, which we operated succesfully for over 20 years servicing our Japanese clients as well as government and private clients. I joined Colliers  in 2015 when my business partner retired.

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Rebecca Ngan

Associate Director


Rebecca's career at Colliers commenced in 2018 where she has held key support roles within the Real Estate Management Finance team and the NSW Agribusiness Transaction Services and Valuations teams before transitioning to the Strategic Advisory team.

Throughout her tenure at Colliers, Rebecca has been exposed to all asset classes and has sound property knowledge. Rebecca provides exceptional analytical and research support to the team and the business for a diverse range of projects. Rebecca also works closesly with the Head of Strategic Advisory to deliver over-arching property strategies to accelerate the success of our clients.

The Strategic Advisory team nationally focuses on:

  • Strategic Transaction Management;
  • Development Services;
  • Asset Optimisation;
  • Demographic and Economic Analysis;
  • Market Studies;
  • Portfolio Audits; and
  • GIS Mapping.


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