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Case Study Agribusiness: Warambie

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Challenge

In March 2021, Colliers were appointed to sell Warambie, an outstanding rural lifestyle property in the renowned Murrindindi Shire. The property comprised a highly productive 42.64 hectare grazing property utilised for beef production, and benefited from improved pastures, gently sloping topography, well-designed fencing infrastructure, reticulated stock water to each paddock and an all-weather laneway system.

The marketing campaign was impacted by the ongoing COVID-19 Pandemic and lockdowns throughout Victoria, which limited potential purchasers’ ability to inspect the property. Several of the interested parties were also located interstate, further complicating the process.

Strategy

The Colliers team ran a comprehensive marketing campaign utilising a variety of online and print mediums, which broadcast the opportunity to a deep pool of prospective purchasers.

Inspections were also undertaken back-to-back to foster a competitive environment and build momentum amongst purchasers, with bidders encouraged to submit their offer on a contract of sale at the end of the expression of interest campaign.

Results

The strategy worked well, as Colliers received multiple offers at the end of the campaign, with several on contract, enabling the vendor to accept an unconditional offer which provided them with transaction certainty and little risk.

Testimonial

“The Colliers team conducted a professional campaign which targeted several potential purchasers. They provided real-time feedback throughout the process and were able to obtain several offers for our consideration. Overall, we were very pleased with the outcome of the process and the work performed by the Colliers team.”

Gordon Davis
Warambie


Related Experts

Duncan McCulloch

National Director | Transaction Services | Agribusiness

Agribusiness

Melbourne CBD

Duncan is a National Director within the Agribusiness Transactions Services team, with a background steeped in corporate advisory and restructure over a broad range of industry sectors, in particular property and agribusiness.

He has wide experience and a substantial record of achievement in optimising value and implementing practical divestment solutions in the sale of large-scale rural landholdings and businesses across all industry sectors, including but not limited to livestock, dairy, irrigated and dryland cropping, horticulture, viticulture and forestry.   

This includes specialist knowledge from initial assessment, sale strategy and marketing, price maximisation, negotiation, evaluation of highest and best offers and management of contract execution.

Duncan is based in Colliers International’s Melbourne office, responsible for the disposal of assets across Victoria, Tasmania and Southern New South Wales.

View expert

James Beer

Director | Transaction Services | Agribusiness

Agribusiness

Melbourne CBD

James is a Director within the Agribusiness Transaction Services business line, with over five years’ experience in the divestment of large scale rural holdings across all asset classes.

He has an extensive background in marketing and sales strategy, having successfully transacted several properties across various agricultural commodities, including livestock, dairy, irrigated and dryland cropping, horticulture and viticulture, to name but a few. 

James is based in Colliers International’s Melbourne office, responsible for the disposal of assets across Victoria, Tasmania and Southern New South Wales.

View expert