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Welsh Developments to deliver Armstrong Creek Town Centre

Colliers International appointed to lease major retail site in growing suburb

Melbourne developer Welsh Group has secured the purchase of an additional site in the rapidly growing Victorian suburb of Armstrong Creek. 

The acquisition of 500-540 Surf Coast Highway completes the Welsh Group ownership of the major mixed-use Armstrong Creek Town Centre, resulting in over 40ha of landholdings for Welsh Group. Construction of the site is due to commence in the coming weeks. 

“The Welsh Group has a strong investment within the Geelong region through its residential homes division, Welsh Homes,” Andrew Welsh, Managing Director, said. “The Armstrong Creek Town Centre will be the first major commercial project in this region delivered by Welsh Group, and will include a range of retail, leisure and entertainment, residential and community facilities; bringing an array of services and employment opportunities to the growing community.” 

Stage 1 of the development, which has now received Planning Approval, comprises of a Coles supermarket along with supporting specialty retail. Welsh Group has an additional permit pending approval for fast food and bulky goods along the Surf Coast Highway.

“Stage 1 will initially service approximately 58,000 people, and provide in excess of 1,100 ongoing jobs, with the suburb set to rapidly increase to over 110,000 residents by 2036,” Mr Welsh said. 

Stage 1 of the Town Centre is scheduled to open in 2020. Welsh Group have appointed Colliers International as exclusive leasing agents across the town centre and freestanding pad sites along the Surf Coast Highway, ensuring a seamless and suitably master planned offering that will benefit the wider region.

Colliers International’s Mike Crittenden and Adam Lester will manage the leasing campaign. 

“The initial off market campaign in securing the anchors, has already generated significant local and national retail interest for the soon to be launched specialty tenancies,” Mr Crittenden said.


Related Experts

Mike Crittenden

Director, VIC

Retail Investment Services

Melbourne CBD

Mike is a Director (VIC) of Retail Investment Services bringing over 14 years of industry experience. Mike has a comprehensive understanding of the retail sector, allowing him to provide prudent advice to his clients and purchasers.

With the last seven years focusing on the delivery of some of Victoria’s most significant Sub-Regional and Neighbourhood Shopping Centres for prominent private and national clients, Mike offers a unique level of expertise to his clients and purchasers with his in-depth knowledge and understanding of the Shopping Centre market incorporating:

• Strategic shopping centre asset positioning and re-positioning
• Master-planning and project delivery
• Shopping centre acquisition and disposal
• Sale negotiation and transaction
• Major Retail Lease negotiation and transaction
• Marketing campaign strategy and implementation 


• ANZ, Commonwealth Bank Australia, Westpac
• Australian Unity
• Coles & Woolworths
• Dennis Family Corporation
• JP Morgan
• Goldman Sachs
• H Troon
• Mirvac
• Lascorp
• LaSalle
• Makris Group
• Perri Projects
• Prattcorp Pty Ltd
• RG Property
• Salta Group
• Salvo Property Group
• Shayher Group
• SP Setia

View Expert

Adam Lester

Associate Director | Retail Leasing

Retail Leasing

Melbourne CBD

Adam is the Victorian Retail Leasing Team Manager with over 6 years of retail leasing experience.  He specialises in delivering leasing strategies for major retail projects and retail properties throughout Melbourne CBD and wider Victoria.

Adam’s experience in this sector has allowed him to form exceptional relationships with major national retailers and gain expert knowledge ranging from lease negotiations to providing advice on tenancy mix and design.

Adam’s specialist skills include:

  • Retail Lease negotiation and transaction

  • Strategic business positioning and repositioning

  • Marketing campaign strategy and implementation

  • Master planning and project leasing

  • Review of retail assets & rent reviews

  • Specialising in Shopping Centre, Project and strip retail leasing

  • Review of retail assets and rent reviews; and

  • CBD, Shopping Centre and major strip retail leasing


  • Woodlea Town Centre, Rockbank

  • Melton South Shopping Centre, Melton South

  • Armstrong Creek Town Centre, Armstrong Creek

  • Arden Gardens, North Melbourne

  • Pacific Werribee

  • Tarneit Gardens, Tarneit

  • Manor Lakes Shopping Centre, Manor Lakes


  • Australian Unity

  • Cbus

  • Coles

  • Commonwealth Bank

  • Frasers

  • Mirvac

  • Pacific Group

  • Perri Projects

  • Ranfurlie

  • Sandhurst Retail

  • Schiavello Group

  • Welsh Developments

  • Woolworths

View Expert