Things might be better, or things might be worse, but if there's one thing that is certain, travel post and tourism post-COVID will never be the same again.
Against an environment that is constantly changing, where do you start if you are planning a new hotel development or major refurbishment and how do you plan so you don’t fail?
Develop a clear brief
The starting point is the brief. A hotel should be designed to a brief. If the hotel development starts with design as the driver, the controlling commercial aspects will be playing catch up. When the commercial aspects do catch up then this often results in a redesign. It is a case of designing to a budget and not budgeting the design.
The design of a hotel, both interior and exterior, is often the most effective way to make an exceptional first impression – a first impression that guests use to distinguish between brands. By incorporating bold and unique designs into a brand identity, a hotel is tapping into our most basic senses, an important step towards maximising the guest expectation of the value proposition and setting the hotel apart from an increasingly competitive environment.
The brief needs to set the design goal posts so that designers are given clear parameters to design within. The brief therefore needs to be clear and concise.
Influences and inputs to a brief
Built it, why didn’t they come?
National Director | Project Leaders
Ian has over 36 years’ experience in the development industry and has a strong financial focus in property projects.Ian started his career in Scotland before working in Qatar and Sydney before moving to Queensland in 1990. Ian's experience covers numerous sectors including hotels, high rise residential, retail, retirement and hospitality projects. A well known and respected industry figure in S.E Qld, Ian specialises in Development and Project Management Services. Ian’s early involvement in projects with strategic advice helps ensure the overall project success, with a particular particular focus on tourism, hotel consultancy and residential projects.
Ian is a National Director of Colliers International Project Leaders which acquired GMP Management in 2018. Under Ian’s stewardship, GMP grew to be the largest Project Management Consultancy on the Gold Coast and expanded into Brisbane and Darwin.
Ian heads up our Queensland division, but is very much a hands on director, working out of both our Brisbane and Gold Coast offices. He has delivered some of S.E. Qld most notable projects including Westin Hotel and Mary Lane Residences, Pullman and Ibis Hotels Brisbane Airport, Novotel Southbank and Twin Towns Services Club.
'Charting the Course' series
Colliers International Hotels team have put together a series of articles to help the hotel and tourism industry chart the course to recovery, as one of the sectors most acutely impacted by social distancing measures introduced in response to Covid-19.
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