Parramatta’s “Auto Alley” site up for sale

Recent rezoning opens the way for a Landmark mixed use development.

Parramatta’s famous “Auto Alley” may soon be the latest residential and commercial mecca in the booming Parramatta CBD, with plans for a development comprising 58,664sqm of residential and 39,099sqm of non-residential currently before Parramatta Council.

The asset, which is currently under the ownership of the family owned company, the Heartland Motor Group, consists of three sites with a total area of 14,287sqm. Heartland Motor Group’s car yards have been operating from the site since the 1950s.

Known as “Gateway South,” the concept plan for the site is strategically important for the renewal and future capacity of the southern Parramatta CBD, delivering future housing, employment and community infrastructure that is well connected to the commercial core of the Parramatta CBD and public transport.

“Sydney’s need for housing is seeing a structural change occur that is triggering many commercial and industrial areas converted to residential,” said selling agent, Guillaume Volz of Colliers International. “Having such land available so close to the heart of Parramatta to accommodate the growing residential and commercial needs of Sydney’s second CBD, will enable Parramatta to enjoy a period of significant growth in the years to come.”

The sites were rezoned in September to support a more suitable scale of development for the southern gateway of the Parramatta CBD. Through ongoing consultation with Council, the applicant has established a scheme that meets the future strategic objectives for Auto Alley by redeveloping the site to accommodate future commercial and retail needs in addition to contributing the growing need for housing in the area.

The proposed Concept Plan is for a high rise mixed use development across the three sites; comprising 5 buildings for residential and non-residential uses, basement car parking, and a public park that is to be dedicated to Council.

The Parramatta City Centre employs approximately 50,000 people and houses 10,000 residents and is considered an important economic centre. Strong public transport, leading education institutions and easy access to the wider Sydney area via extensive transport corridors have added to the appeal of Parramatta for both residential and commercial use.

“Parramatta has established itself as a liveable city with demand for apartments having never been higher” said, Peter Chittenden, Managing Director of Colliers International Residential. “All the amenity required for Modern day living is there, which will only improve with the implementation of the River strategy.”

The Auto Alley site will be formally offered to the market early in 2015; however, prior expressions of interest can be directed to the selling agents, Guillaume Volz (ph: 0404 887
717) and Harry Bui (ph: 0418 477 888) and Ryan Bennetts (ph: 0415 871 223)
For more information please contact
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