Colliers International prepares for influx of buyers for iconic new Melbourne tower
Local apartment hunters are expected to flock to Melbourne’s latest high end residential tower when it officially hits the market in coming weeks.
Colliers International has been appointed as the marketing agent for Hengyi’s upcoming Swanston Central tower located at 168 Victoria Street, on the corner of Victoria and Bouverie Streets in Carlton.
Tim Storey, Colliers International Managing Director of Residential, said the official launch for the 70-level tower was imminent, with early interest already being fielded.
“This project will be extremely well received in the market,” Mr Storey said. “With only limited marketing into China, and Asia more broadly, we will be concentrating on selling these stunning apartments primarily to the Australian market.
“This will be an iconic, high quality residential tower in an outstanding location, and we expect it to attract strong interest from the outset."
A planning permit has been granted for a 70-level, Elenberg Fraser-designed tower, which will feature a multi-colored facade that will change color at different times of day.
The tower will be made up of 1,039 one, two and three bedroom apartments, with 216 car parks, parking spaces for 350 bicycles and ground floor and mezzanine retail space – including premium retail and food and beverage fronting Bouverie Street.
Premium residential facilities will include a 25m pool, hot and cold spas, plunge pool, individual sauna and steam rooms, cabanas, a winter-garden, library boardroom, cinemas, games rooms, grand dining room, grand lounge bar and sky bar and lounge.
Mr Storey said Swanston Central would offer a prime location at the northern edge of Melbourne’s CBD, close to entertainment, transport, retail and education.
“Carlton is one of the most dynamic and diverse suburbs in Melbourne, where entertainment, cultural and leisure activities can be found side-by-side with educational, business, retail and residential facilities,” he said.
“Swanston Central residents will be close to renowned education institutions such as RMIT University and Melbourne University as well as some of Melbourne’s best shopping destinations, including Melbourne Central, QV, Bourke Street Mall and Emporium.
“Opposite Melbourne’s free tram zone and part of the vibrant inner CBD, occupants will be a stone’s throw from the theatre district, leading hotels, numerous hidden laneways, bars and eateries, the Paris-end of Collins Street and Chinatown."
Carlton Exhibition Gardens, Flagstaff Gardens and Queen Victoria Market were also nearby.