Premium brands are clamouring to join the exclusive new St Collins Lane project taking shape at the heart of the Melbourne CBD.
“St. Collins Lane represents a unique opportunity to be positioned at the heart of Melbourne’s newest, internationally significant address alongside flagship retail brands and premium restaurant names,” Ben Tremellen, Colliers International Director of Retail Leasing, said.
“Connecting Collins Street and Little Collins Street, St Collins Lane will create an iconic new pedestrian link to add to Melbourne’s famous and much-loved arcades and laneways, while also providing a new destination for locals and visitors alike to shop and dine.
“The recent signing of global first brands to the Australian market such as REISS, Sandro and Maje at St Collins Lane, along with the successful signing of premium retail anchors on the Collins Street side in Coach and Tag Heuer, are a big indicator for what’s to come for Melbourne as a premium fashion destination."
Mr Tremellen and colleague Cam Taranto are leasing the project, in conjunction with CBRE Sydney.
Mr Taranto said the ground floor of the centre would comprise premium international retail brands, with the first floor offering a mix of international and local fashion boutiques and Level 2 focussing on premium food offerings.
He said the centre would play a major role in Melbourne’s undercover retail thoroughfare, providing a connection to the Walk Arcade, David Jones, Myer, The Emporium and Melbourne Central from Collins Street.
“Formerly known as Australia on Collins, this premium retail site is currently undergoing a $30million refurbishment to transform the centre into a premium fashion destination in the heart of Melbourne’s retail core,” Mr Tremellen said.
“St Collins Lane will be Melbourne’s newest and most premium boutique retail centre located on Collins Street between Swanston and Elizabeth Streets."
St Collins Lane will incorporate 60-plus stores over four levels of shopping, including flagship storefronts and premium international designer brands, along with a 380-room hotel.
“This cutting edge development will see a reinterpretation of the traditional shopping centre to reflect Melbourne’s eclectic and passionate approach to fashion and food,” Mr Tremellen said.
At ground level, St Collins Lane will house four flagship international stores, surrounded by smaller luxury brands, bathed in natural light and with clear view lines straight through from Collins Street to Little Collins Street.
On Level One, the exclusive retail brand mix continues, connected to a unique dining terrace on Level 2. The dining terrace will incorporate a range of individually designed, micro-restaurant offerings. An outdoor dining area will overlook Collins Street while a boutique decking area will look over Little Collins Street.
For leasing enquiries, contact Ben Tremellen (0434 560 832) or Cam Taranto (0408 190 109).