Major investment opportunity arises as Victoria’s most popular mountain continues to evolve
Mount Buller locals and loyalists are readying for a changing of the guard at one of the popular mountain’s most iconic hotels.
Colliers International’s Jeremy Gruzewski and Guy Wells have been appointed to sell The Arlberg Hotel, located at 189 Summit Road on Victoria’s famous Mt Buller.
Mr Gruzewski said the opportunity to acquire a multi-faceted business and property such as The Arlberg hotel was rare. This sale represented the first time the property would change hands in 28 years.
The Arlberg Hotel comprises 36 accommodation rooms, seven residential rental apartments, ski hire and retail outlets, food and beverage offerings and mountain top car parking, all on a 3,087sqm site.
“Conveniently located three hours from Melbourne, Mt Buller is an easy escape for Melbourne residents and those visiting Victoria,” Mr Gruzewski said. “It is the most accessible ski resort in Australia and also the closest ski resort to any Australian international airport.
“The sale of The Arlberg Hotel is never to be repeated in the Australian market place. The opportunity to acquire this unique asset and be part of the evolution of Mount Buller as it evolves to become a year-round tourist destination is not to be missed.
“The blend of accommodation and food and beverage with a 24 hour liquor licence provides ultimate flexibility to an incoming purchaser."
Above: The Arlberg Hotel
Mr Wells said the hotel had been an iconic part of the Mount Buller community since its original construction in circa 1970, being situated at the top of Bourke Street.
“The Arlberg Hotel has been operated by local icons John and Carol Perks for the past 28 years and the sale of the hotel will represent a real changing of the guard,” he said. “It opens up a real opportunity for a new buyer to take the legend that is The Arlberg Hotel and transform it into the next chapter of its life."
John and Carol Perks said while they would miss The Arlberg Hotel, they were looking forward to moving into the next phase of their lives with a focus on family and travel.
“We have both loved having input to the Chamber of Commerce and the marketing committees on the mountain and have enjoyed the last 37 years involvement very much and will be very sad to move on,” the couple said. “We hope to be able to pass our history and knowledge on to new people with the drive and enthusiasm that this business deserves going forward."
Mr Gruzewski said Mount Buller was the premier ski resort in Victoria, with more than 300ha of skiable terrain and an ever-evolving year round calendar of events.
“Providing true ski in, ski out accommodation, the hotel is situated at the pinnacle of the mountain, constructed over three levels with an additional two levels of basement parking. The Arlberg Hotel is truly a multi-faceted offering at the peak of Mount Buller,” he said.
“Mt Buller is best known for the snow, and for being a playfield for Melbourne’s skiing and boarding enthusiasts, but it is fast becoming equally renowned for its summer activities, in particular mountain and road biking. The resort commission has also invested significant infrastructure costs on and around the mountain for these activities.
“Mt Buller is not only a well-regarded and popular ski resort, but is a year-round tourism destination, benefitting from its accessibility to Melbourne not only by car but also bus and air travel. The ever-increasing summer calendar of events means that the mountain maintains visitation year round."
Summer visitation has been reported to be increasing by some 5% year-on-year to achieve some 120,000 visitors in the traditional ‘off season’. With the mountain situated some 1,800m above sea level, the winter months are the peak season with an average snow fall of 2.42m.
Data from the Victorian Alpine Resorts End of Season Report Winter 2015 shows that Mount Buller is the most visited mountain in Victoria.
The Arlberg Hotel is for sale by Expressions of Interest closing at 3pm on July 21, 2016.
Above: Mount Buller