By Kieth Perske
Head of Workplace Solutions - Americas
In 2017, companies around the world will spend billions of dollars on their workplaces. But now more than ever, companies must challenge themselves to break old spending habits. The nature of workplace strategy is evolving so rapidly that keeping up — let alone staying ahead of the curve — can be a definite challenge.
Workplace strategy used to be about maintaining facilities and trimming expenses — but it’s just not that simple anymore. Businesses need to create workplaces that attract the best talent, adjust to shifting workforce demographics and promote employee well-being while staying ahead of new demands and new technologies. And all of this must be accomplished while containing costs in an increasingly competitive recruitment and retention landscape.
To win the talent arms race, the importance of creating an effective workplace can’t be understated. For the average company, more than 80% of total costs are typically tied to people. This means that even modest improvements to employee productivity, engagement and satisfaction in the workplace can have significant returns on investment.
In our work, my colleagues and I find that the most successful companies look at workplace strategy as a true business opportunity rather than just a design challenge. By bringing together our insights and experiences from every corner of the world, we have identified five major shifts we believe businesses need to make in the workplace over the next five years.
Drive engagement and productivity by creating true ownership of the employee experience and bringing the service-oriented hospitality mindset into the workplace.
Shift your strategy on digital integration in the workplace from nice-to-have amenities to core functionalities that make the workplace reactive and proactive and that get ahead of the automation impact.
Ensure that employees are healthier when they leave the workplace than when they arrive by “leading” employees to wellness, making technology a wellness-enabler and taking designing for wellness to the next level.
Change the way you think about space needs to focus more on the categories of “core” and “flexible.” Doing so can help you realise the true impact of flexibility on your bottom line and business strategy.
Align your work environment with the agile organisation model and you will be better placed to adapt to the changing needs of your clients and the marketplace — and stay one step ahead.
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Stay tuned for more on the above five trends as our experts delve into each topic over the following weeks.
This post is part of a series on the workplace trends and insights that Colliers International’s global workplace and office experts see as the most crucial for companies to align with in the future. Don't miss out on the weekly updates, email firstname.lastname@example.org to subscribe today.